Social networking giant Facebook recently updated its website design to the new Timeline format, which
allows user profiles to display events, updates and other major happenings in accordance with the year and
month of their occurrence in a reverse chronological manner. The new format is applicable to the brand
pages as well, which means that firms will have to alter their marketing strategies in order to gain from this
change.
The Facebook Timeline for brand pages provides a plethora of marketing opportunities for firms. The
new platform is not only engaging and interactive, but also highly customizable, which allows people and
businesses to completely revamp themselves in the social networking arena.
The Timeline starts with a huge cover photo, whose dimensions are 850 pixels wide by 315 pixels tall. This
allows one to display their basic identity through a visually attractive and stunning picture. The Timeline
also provides one with a tool to share their history, achievements and milestones with other users.
The Timeline is highly interactive in the sense that the page can be updated with competitions, promotions
and other events taking place in the company. The users on the other hand can comment about anything
related to the company or their experiences with the company’s products or services. Responses can be
provided to them with an answer or offering certain tips to them. This interaction also allows the marketing
people to gauge reactions of potential customers.
The Facebook Timeline also allows users to directly send messages to the Facebook page, which can be
used to directly communicate with the customers to solve any problems or issues arising with products or
services.
The Facebook Brand Pages’ new timeline feature not only allows for more potential marketing innovations,
but also creates a personal bonding with the existing as well as potential customers.